Initiative Description:

• Develop and implement a professional marketing plan and strategy using top flight marketing expertise with specialized experience in marketing colleges/universities
• Expand outreach programs to increase interest in and knowledge of USNA
• Establish a long range program focused on contacting, tracking and preparing potential applicants from middle to high school levels

Expected Outcome/Benefit:

• Enhance public awareness of USNA, its mission and its value to the nation
• Increase number of qualified applicants
• Improve diversity within the Brigade
• More realistic expectations / understanding of USNA culture / commitment by candidates
• Improve understanding of USNA opportunities and entrance requirements for potential applicants from middle to high school levels

Executive Sponsor:  Dean of Admissions