Authentic leadership is crucial to the development of trust within an organization. Being an authentic leader requires committing oneself to morally sound decision making and establishing habitual practices to develop moral excellence. We seek to explore the impact of genuine leaders on the success of organizations they serve and the values they impart on their team. How can leaders build and maintain trust within their organizations? How can we reestablish and repair trust when it is lost? How must we effectively balance our commitment to moral virtue with leadership?